Craft Cafe Artisan Interview - Jennifer from Dollipop Cosmetics
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Meet Jennifer DeHerrera (and Liz) from Dollipop Cosmetics
♥ Please tell us about yourself:
I am a stay-at-home mom with two beautiful little girls. I have an identical twin and I love my family! I enjoy cooking, crafting, and creating new products!
♥ How long have you been in business?
♥ Please describe your business:
Dollipop Cosmetics is a super small company consisting currently of only 2 employees. My twin sister Liz and I produce every single thing we make by hand in small batches. We have always wanted to own our own business together and accomplishing that dream was very exciting for us. We make mineral makeup including highly pigmented eyeshadows and bath and body products, as well as some home goods like candles. We believe in giving our customers the best products with high-end ingredients while offering outstanding customer service!
♥ Tell us what inspires you:
My grandmother Helen inspired my sister and I into starting a business together. She raised us from the time we were little babies and she always taught us that we could do anything we set our minds to. She passed away in 2008 from breast cancer, but in her last year of life she made her family promise to follow our dreams and live our lives to the fullest and Dollipop Cosmetics is the result of us keeping our promise to her.
♥ Please share with others, your best marketing techniques:
Being personable with your customers definitely helps to promote and market your items. I often ask my customers for input on new products, like what colors they'd like to see, or what scents they love. This helps to keep them active on our page and keeps them shopping with us.
♥ What do you love most about your business?
My sis and I are total girly girls. We love makeup, bath and body stuff, and home products. Getting to make these things on a daily basis is so much fun! I also love owning my own business, it is very rewarding to be my own boss.
♥ Please tell us why have chosen Craft Café as a venue for your business?
Craft Café is awesome and so much better than other choices out there! Not only do they fully understand and support handmade artisans, but they are open to suggestions and ideas for their growing site. I get to keep more of my profits with Craft Café as they do not charge per-listing or per-sale fees so I can pass that savings directly on to my customers. I also love how beautiful my shop looks with the large banner and user-friendly layout. Plus CC's overall theme in general speaks to me as I love coffee and coffee shops!
♥ What advice can you give for crafters/artisans just starting out?
Don't give up! It takes a few years to get established online and to build a customer base. If you want to see sales, you need to promote your business. Facebook is the best outlet I have found for promoting but Pinterest is gaining popularity. Plan on spending at least 2 hours a day online just promoting, especially in the beginning. Don't rely on giveaways to bring in new customers, they will gain you fans but you won't always see sales from them. Most important, you have to love what you are doing. If you don't love it, it won't succeed, so be true to yourself.
♥ Where do you see your business in 5 years?
I see Dollipop Cosmetics growing so much that I need to hire on more help. It is my hopes that I can support my family 100% from the income we make from DPC, lofty I know, but my Grams always said to aim your sights high so that is my end goal.
♥ Lastly, would you like to offer our readers a special or coupon code for your Craft Cafe shop?
Yes! :) You can save 15% in my Craft Cafe Shop from now until the end of October with the code CAFELOVE.
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We would like to send out a big THANK YOU to Jennifer for all her love and support.
Be sure to visit Dollipop Cosmetics soon ♥ ♥ Craft Cafe Shop / Facebook / Blog / Pinterest