Promote Yourself With Confidence

HI HO there!  This is Krissy from PiixlWix Candle Company, and I am thrilled that Craft Cafe invited me back to write another blog post!
As an owner of 2 small businesses, PiixlWix Candle Company and as a hair color specialist/make up artist, I have had to promote myself unabashedly for about a decade.  Now, that is not to say I was always comfortable with it, but in order for my businesses to thrive (and for me to eat) I had to tell people what it is that I do.
And that is what we are talking about today.  How do you let EVERYONE know about your fabulous Craft Cafe shop and feel good about it?  How do you tell people that you do not even know that you make the most beautiful things, that are so close to your heart, things that you have poured your soul into and you feel like are your babies? AND that you sell these precious items, and they will think they are awesome too if they take the time to look at them?  AND to do this in a way that you don't feel like a snake oil salesman?
Here are some tips on  doing just that.  Here we go!

1. Create a script for your business.
Plan out what you want other people to know about what you do.  Write it out.  Rehearse it.  Make it your second language.   Practice on your adoring family or long suffering dog.  That way, when you are going about your day, it can come up naturally in conversation. And you can tell them with confidence. Trust me, the more you rehearse the more it will come up.

2. Everyone you meet is a potential customer, yet no one wants to be sold to.
And you are not going to do that.  YOU are not selling anything.  Yes, you have items for sale, but it is really the process of creating the things you make that you love.  Talking about where they can find your glorious things, like your Craft Cafe shop, simply is how you let them know where to find you.  And that leads us to number 3....

3. ALWAYS have a business card (or 12) with you.
When you are talking about your creative business, the best way to close a conversation is with asking if they would like your business card.  It is so weird how having something tangible, like your card, validates your conversation.  It makes it seem official, but it puts the sales ball in their court.  And it takes that pressure off of you personally.  The card holds all the information to your business that they need and you don't have to sell them anything.  WHEW!

4. NEVER, and I mean EVER, take rejection personally.
WOW!  Wayyyyyy easier said than done. Ask yourself, "What does rejection mean to me?" Does it mean not getting a sale?  Does it mean not getting a wholesale account? Or not getting any likes on your Facebook post?  Does it mean that no one seems to need or want what you are offering?  You are the only one that can weigh the value of your craft.  And you are the only one that can soothe your bruised artistic soul.  Find out how you do that best and it will empower you to move on.  Fear of rejection is one of the biggest hurdles you will have to jump in learning to promote yourself and the best way to figure out how is to simply JUMP.  JUMP!

5. Give yourself permission to share what you love.
Passion for creating!! That thing that drives you to late nights in your studio, your extra bedroom or your kitchen table (you wish you could eat on) will help you in all areas of self promotion.  As artists, crafters, and creators, we may have a hard time letting other people into our world.  After all, what we are making has a little bit of our souls in it.  That can be difficult to share, but allowing others to enjoy your items too will enrich your life as an artist.  As will allowing your self to just talk about it! So, start with this blog post.  Tell me in the comments what you are in love with creating!

Thank you again to Craft Cafe and to all you creative rock stars out there for reading my post!
I hope this helps with self promotion and if you have any questions feel free to ask away.  And don't forget to tell me what you love in the comments below!

Blog On :)
Krissy

10 Tips For Fabulous Customer Service and The Whole Shebang

Hi there!  My name is Krissy and I am so happy to be a guest blogger here at the Craft Cafe blog!
I am the owner of PiixlWix Candle Company, the home of fine fragrance and candles that ROCK.  I am also a full time hair stylist/make up artist in Leavenworth, Wa.  So, because I run 2 small businesses, customer service, above all else, IS my biz. 

(That's me and my candles that ROCK!)

Craft Cafe invited me to write about customer service and how important it is to your online business.
These tips can also be applied to other aspects of your business, but I am going to focus mostly how to give your customers in your Craft Cafe shop not only an awesome product, but to have an awesome online buying experience as well.  Let's call it "The Whole Shebang".  Don't you want that too when you use your hard earned money to buy something?  I know I do.  I always want that whole darn shebang!

I hope these tips will help you deliver that Whole Shebang experience to your customers and keep them coming back for more.
Lets get started!

1. Believe in yourself and what it is that you make.
Try and know everything you can about your craft. Care enough about what you do to be as much of an expert as you can in your field.
It will make answering customer questions second nature and instill trust in your customers or potential customers.  An excellent experience begins with trust.  Trust your knowledge and your customers will trust you.

2.  Let the customer know who you are.
 Online purchasing can be a little impersonal.  Personalize it by completing your profile page and let them know that there is a person behind your shop front.  Also add your thoughts on how you care for them as a customer.  Treat your store front message as if you had a brick and mortar shop and they are a customer walking through your door.  You are brilliant!  You have added to the tapestry of the universe with your amazing craft and tell the people all about it!!

3. Make it easy for customers to shop with you.
Take amazing pictures.  Provide complete details and product information in your listings.  Use every descriptive word you can(get that thesaurus out!) to make your product something to fall in love with.  The better you describe your lovely item, the more that potential customer is going to trust YOU.  Be sure that the delivered product either is or closely reflects(if you produce more than one of a kind items) what they fell in love with in your listing.  Always include a business card with EVERY order.  Be sure to include your Craft Cafe url on your business card.  Make it as easy as possible for them to return to your shop for more of your awesomeness.  
*side note: we will soon have a complete blog entry on how to take the most wonderful, shop worthy, customer grabbing pics ever*

4. Be prompt in answering questions.
This again is a customer trust thing.  Quick responses help customers trust your business and your professionalism.  Thinking of your shop as a real live store that you can walk right into will help you with this.  Can you imagine if you were in a shop and needed to know if there was a certain ingredient in that hand cream you just loved the smell of, and the shop owner could not answer your question until they had taken a shower and walked the dog and had a second cup of coffee?   You would shop for that hand cream elsewhere.  And that is what potential customers do if their questions are not answered in a timely manner.  They are clicking away on other shops and products.  Be quick like a fox!!!

5.  Ship orders quickly.
Customers know they are shopping online.  They know they have to wait for shipping.  You know they don't really want to wait.  So don't make them. Get those orders out!  If you make custom items, communicate to the customer when they can expect shipment and stick to it.  It is a deadline that you have set for yourself, so meet it. In any shopping experience, customers want as close to instant gratification as they can get.

6. Go the  extra mile.
A customer needs an item they are going to give as a gift shipped today?  Try your darndest to get that baby out to them.  Someone wants something gift wrapped?  Use a simple stamp to dress up a piece of kraft shipping paper to wrap it in.  Include a hand written note that is separate from your business card and the invoice(that should always be included with their item).  Those hand written thank you notes are a little, unexpected treat that personalizes a purchase.  They are not going to get that when buying from a large retailer.  That is what makes handmade different.  Try and meet your customers needs as best as you can at all times.  Do it out of love for your craft and gratitude for your customer.  Plain and simple.

7. Always give the customer the benefit of the doubt.
GASP!!!!  There is an issue with your perfect product?  The size wasn't right?  The color was not what they thought it would be?  The fragrance made them sneeze?  From time to time you may encounter some trouble.  That is normal in business and that is part of customer service.  Showing concern with what concerns them is the first step to smoothing out that little bump in the handmade road.  Then put yourself in their shoes.  Think to the last time you had trouble with a purchase you made and got excellent customer service that helped you resolve your issue.  Even though you may have been annoyed that those jeans maybe didn't wash as well as expected, the smile and courteous words of the person helping you made driving back to the store in the rain and traffic a little bit better and, hey, you got an iced mocha latte frappa-whatever on the way.  And you got a different pair of jeans that you won't wash on extra hot this time.  That is what YOU do.  Deliver resolution to a problem with a smile, courteous words, humble attitude, and a frappa-frappa(if you can swing it).  Customers are just looking to have their needs met, like you.  So do it.

8.  Be social on Social Media.
WOOOSH!  And there went the post that you spent 15 minutes of your life on.  Social media happens fast.  As fast as you can scroll on a smart phone.  It is truly the best place to interact with your customers and fans.  And you do have them.  Engage them.  Not only post about your latest and greatest, ask them what they think.  Do THEY like the color?  What do THEY think about the new name you came up with for the most awesome fragrance ever?  What did THEY cook for their families for dinner?  Make it light and fun.  Please try your hardest to refrain from talking about what has bothered you on that day.  Reserve that for your personal page and try and keep your business page and your personal page separate. Your customers want to know you but, they want to know you and your lovely business that they are going to go browse to unwind from THEIR hectic, crazy, jeans returning, day.  Distract them with your handy dandy crochet wash cloths that will get their dishes cleaner or your giveaway that they might win by answering a silly question.  They will love you for it.

9. Thank you goes a long way.
Gratitude.  Humbleness.  Thank you, attached to everything that happens in a transaction will  make that customer remember you.  And even if they forget how gracious you were, you will always know.
Your mama taught you to say please and thank you because she loved you.  Return that love to your customers with a humble Thank You Very Much.

10. Remember that you are a retailer.
Meet your customers expectations by treating your business as such.   Your customers have found something that they love in your product.  They have found something that they need.  They may not have known that they needed it, but now they do.  They think you are an expert in it.  Don't let them down with slow service, ungrateful attitudes, and general unprofessional-ism.  You are so capable of that Whole Shebang service.  So smile first, and ask questions later :).  You are a Craft Cafe shop owner and that rocks!

Wow!  I had so much fun writing that out for you guys!!  Thank you for taking the time to read all they way down to this point.  I hope that it will help you out with giving a most excellent customer service experience.
Feel free to contact me at: http://craftcafe.co/shop/piixlwixcandlecompany/ if you have any questions or comments or just to tell me you think I am off my rocker...
Thank you again to Craft Cafe for letting me get on with my bloggy self.  

Peace~
Krissy

Craft Cafe Artisan Chat - PiixlWix Candle Company

Craft Cafe Artisan Interview - PiixlWix Candle Company

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Meet Krissy Guenther from PiixlWix Candle Company

♥ Please tell us about yourself:
My name is Krissy, and I am the owner at PiixlWix Candle Company.  I make the most rockin' soy candles, melts, perfumes and lip balms out there.
I live in Leavenworth, WA, a little Bavarian style village at the base of the Cascade Mountains.  It is really, truly the most gorgeous place I have ever been.  I live with my hunky husband and 2 groovy dogs and a cat that was born on another planet.  My studio takes up most of our downstairs and I wouldn't have it any other way.

♥ How long have you been in business?
PiixlWix Candle Company was started in January 2011.

♥ Please describe your business:
I make 100% soy wax candles and melts, with a Rock 'n Roll vibe.  I also make perfume oils and solids along with a fabulous new line of luxury lip balm.

♥ Tell us what inspires you:
Music for sure! And fragrance makes me crazy(in a good way)...It triggers memories, conjures emotions, and brings simple pleasure to everyday life.
Being able to combine the music I love with something that smells good really floats my crafty boat.

♥ Please share with others, your best marketing techniques:
Word of mouth is always the best marketing.  Words from your mouth and the words from the mouths of your customers.  Also handing out your business cards and letting people know that you have a handmade business. You have to let people know what you do and that you do it with love!  I also adore my Facebook fan page,  it lets me keep in contact with my customers and is the most personal of all the social networking that you can do online.  The most important marketing is TALKING to people.  That is really what is all about.

♥ What do you love most about your business?
Everyday is like my birthday.  I wake up and if I have a new idea, I know I have a venue to implement it.  Having a new idea is like unwrapping a present.  And then I get to share it with everyone.  It's pretty cool to know that you have a craft and that you can share it with others.  And maybe even change their day for the better.  I love it!

♥ Please tell us why have chosen Craft Café as a venue for your business?
Craft Cafe is full of wonderful people.  Wonderful, talented people.  It is easy to use and set up your shop and get started.  There are lots of ways to promote your shop and the admins at Craft Cafe are always working for you.  They listen to the shop owners ideas and if you have trouble there is a great network of folks on the sellers Facebook page to help out too.  Craft Cafe is a has a wonderful community feel.

♥ What advice can you give for crafters/artisans just starting out?
Eat the elephant in small bites.  Take good pictures.  Love what you do with so much passion that you could explode.  Tell everyone in your inner posse(and anyone who will listen) that you are starting a business out of the things you have been giving them for Christmas all those years.  Listen and never stop learning.

♥ Where do you see your business in 5 years?
I see it continuing to rock on.  I would love to bring in a full line of artisan soap, and bath products, and to be able to attend more farmers markets and shows.  I see my self being a full time small business owner at PiixlWix Candle Company.

♥ Lastly, would you like to offer our readers a special or coupon code for your Craft Cafe shop?
Yes!!  I love sales, so please use coupon code WINTER20 for 20% off your entire order in my Craft Cafe Shop.

♥♥ PiixlWix is hosting a $25 Gift Certificate Giveaway which ends on 1.17.13 at Midnight, so be sure to ENTER NOW!

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We would like to send out a big THANK YOU to Krissy for all her love and support.

Be sure to visit PiixlWix Candle Company soon ♥ ♥ Craft Cafe Shop / Facebook / Twitter / Blog / Pinterest

Gift Certificate Giveaway - PiixlWix Candle Company

PiixlWix Candle Company
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